Enhance Customer
Journeys With
Adobe Target
Experienced Adobe consultants for businesses striving to deliver a
consistent personalized experience to every customer.
Address IT Challenges
Striving to figure out the best journey for your customers, you’ve invested in behavioral targeting, A/B testing, and recommendations solutions, but they’re not working together as well as you had hoped. Your data remains scattered across different systems, making it hard to get a complete picture.
Adobe Target is a game-changer. Yet, moving to this comprehensive solution is a complex endeavor. Whether you plan to implement Adobe Target Standard covering the essential features or Adobe Target Premium with extended capabilities, having expert consultants by your side makes the task much easier.
Experienced developers know how to make digital transformation painless for your team and invisible for your customers.
Get in touch
Adobe Target Services
Adobe Target Replaces Many Apps. We Ensure a Smooth SwitchOur expert team offers a range of services to help you get the most out of your investment.
Testimonials
Our Clients Reap the Benefits. Your Turn Next
Thanks to Axamit’s technology solutions, we have expanded our reach and connected with a new audience. Companies using Adobe Experience Manager now can benefit from the smooth content management workflows our system provides. Since our collaboration began in 2016, we’re thrilled to see how it consistently enhances GatherContent for our ever-growing community.
For a decade, we’ve collaborated with Axamit on multiple projects involving Adobe products. Their expertise has consistently proven invaluable, making them a dependable partner. Looking ahead, we anticipate many more years of fruitful collaboration.
We express our gratitude to Axamit for their valuable contribution to the development of our electric car website. This platform is a key element of our commitment to meeting customer demands for cleaner mobility, aligning seamlessly with our goal of advancing electrification.
The level of expertise and the quality of work delivered by our technological partner, Axamit, were translated into the successful implementation of a project aimed at optimizing business processes and automating the bank’s cross-system data exchange. These efforts resulted in enhanced effectiveness in interactions within various departments.
Adobe Target Benefits
Discover the Powerof Personalization
Understand your target audience’s preferences and create a relevant experience for every customer.
Progressive Visitor
Profile
AI-Powered
Personalisation
A/B and Multivariate
Testing
Smart 1:1
Recommendations
Adobe Target Capabilities
Everything You Need to Keep Your Customers Coming BackA rich set of features and native Adobe integrations combine to give you unlimited personalization power.
Customer Touchpoints
- Web
- Mobile web
- SPA
- Mobile apps
- Connected devices
Auto-Personalization
- Multi-armed bandit model
- Random forest model
- Thompson sampling model
- Rule-based personalization
Advanced Testing
- A/B testing
- Multivariate testing
- Auto allocate
- Auto-target
- SEO-friendly testing
- Traffic estimator
Native Integrations
- Adobe Analytics
- Adobe Campaign
- Adobe Experience Manager
- Adobe Launch
Case Study
Axamit Blog
Get Inside Scoop on Adobe Target Updates, Trends, Best Practices
What is Adobe Target?
Adobe Target is an AI-powered A/B testing tool designed to facilitate the validation of different hypotheses regarding the design of your site and its elements in order to find the most effective option for your business. This tool by Adobe allows marketers to test and target, and personalize content, offers, and experiences on websites, mobile apps, and other digital touchpoints. It’s part of the Adobe Experience Cloud, a suite of solutions that empowers organizations to design, manage, and deliver engaging customer experiences across multiple channels.
Does Adobe Target use cookies?
Yes, Adobe Target uses cookies so that site owners can check which content and offers are more relevant to visitors.
Is Adobe Target a CDP?
Adobe Target is not a Customer Data Platform (CDP) in the traditional sense, but it does incorporate some CDP-like features.A CDP is a centralized system that collects and unifies data from multiple sources to create a comprehensive view of each customer. On the other hand, Adobe Target primarily focuses on personalizing and optimizing digital experiences based on unified customer data. However, it can access and use customer data from other sources within the Adobe Experience Cloud, such as Adobe Analytics and Adobe Experience Manager, to inform its personalization decisions. So while Adobe Target is not a full-fledged CDP, it can still provide many of the benefits of a CDP by integrating with other systems and leveraging customer data to deliver personalized experiences.
Does Adobe Target work in apps?
Yes, Adobe Target works in mobile apps. It uses the same machine learning algorithms and testing capabilities for mobile apps as it does for websites, allowing organizations to personalize app experiences based on individual users’ behavior and preferences. Active Profiles: The cost of Adobe Campaign can be impacted by the number of active customer profiles that you have in the system. If you have a large number of active profiles, you may need to pay more to access the necessary resources to store and manage that data.1. Channels: Adobe Campaign offers support for various channels, including email, SMS, mobile, and social media. Your payment plan may depend on the number of channels you plan to use in your marketing campaigns. 2. Add-ons: The cost of Adobe Campaign can also be influenced by any additional add-ons or customizations that you require. These add-ons may include features such as data connectors, additional reporting capabilities, or other customizations that are tailored to your specific business needs.