Adobe Analytics For
Informed Decisions
Experienced analytics consultants for digital-first brands embedding data
intelligence into the company DNA.
Address IT Challenges
You collect tons of data from different communication channels but
have limited ways to access, communicate, and act on insights.
Your IT team is slow to respond to the numerous ad hoc requests, which frustrates your marketing and sales and prevents them from responding timely to changes in customer expectations.
Adobe Analytics makes insights accessible. With a powerful self-service tool, anyone in the company can detect gaps in customer experience and fix them right away.
You decide what insights you’d like to get. Our engineers ensure your Adobe Analytics data is accurate and complete.
Get in touch
Adobe Analytics Services
Gain Confidence in Data and Speed Up Time To InsightVisualize digital customer journey in full context with no
reporting or analysis limitations.
Testimonials
Our Clients Reap the Benefits. Your Turn Next
Thanks to Axamit’s technology solutions, we have expanded our reach and connected with a new audience. Companies using Adobe Experience Manager now can benefit from the smooth content management workflows our system provides. Since our collaboration began in 2016, we’re thrilled to see how it consistently enhances GatherContent for our ever-growing community.
For a decade, we’ve collaborated with Axamit on multiple projects involving Adobe products. Their expertise has consistently proven invaluable, making them a dependable partner. Looking ahead, we anticipate many more years of fruitful collaboration.
We express our gratitude to Axamit for their valuable contribution to the development of our electric car website. This platform is a key element of our commitment to meeting customer demands for cleaner mobility, aligning seamlessly with our goal of advancing electrification.
The level of expertise and the quality of work delivered by our technological partner, Axamit, were translated into the successful implementation of a project aimed at optimizing business processes and automating the bank’s cross-system data exchange. These efforts resulted in enhanced effectiveness in interactions within various departments.
Adobe Analytics Benefits
The System of IntelligenceTelling a Story With Data
The only application you need to analyze all the digital interaction data and continually optimize customer experiences.
Cross-Device
Analytics
Customer Journey
Analytics
Unbiased Marketing
Attribution
AI-Infused Decision-
Making
Adobe Analytics Features
Next-Gen Data Technology With Limitless CapabilitiesBe ready for whatever is next, including new privacy standards, technology integrations, and a cookie-less future.
Collect and Measure
- Mobile and web analytics
- Mobile and web analytics
- Partner data connectors
- Adobe Analytics cookies
- Calculated Adobe Analytics metrics
- Granular data access (no sampling)
Explore and Visualise
- Adobe Analytics dashboards
- Activity Map browser plug-in
- Adobe Analytics report builder
- Fallout and flow visualizations
- Unlimited segment creation
Predict and Model
- Machine learning
- Advanced statistical modeling
- Data anomaly detection
- Intelligent 24/7 alerts
- Contribution analysis
- Churn and conversion rate prediction
Share and Act
- Salesforce and Dynamics CRM integrations
- Power BI integration
- Adobe Analytics data feeds
- Adobe Analytics data warehouse
Case Study
Axamit Blog
Get Inside Scoop on Adobe Analytics Updates, Trends, Best Practices
What is Adobe Analytics used for?
Adobe Analytics is a web analytics and measurement tool used to collect, analyze, and report data about user journeys spanning digital communication channels. It is designed to help businesses and marketers gain insights into their website and app performance, audience demographics, and user behavior patterns.
What data does Adobe Analytics collect?
Adobe Analytics tracks peoples’ interactions with the company’s digital assets, such as what pages they visit, how long they stay on each page, and which links they click. It collects information related to user demographics, devices, conversions, etc.
Is Adobe Analytics web-based?
Adobe Analytics is a cloud-based service that allows users to access their analytics data and reports from anywhere with an internet connection. Adobe Analytics does not require any software installation or maintenance on the user’s side, as all data processing and storage are done on Adobe’s servers.
Does Adobe Analytics require coding?
You don’t need to be a software engineer to use the tool. Yet, some business cases may require more complex data management logic that can only be implemented with the help of front-end developers who write code in JavaScript. Adobe Analytics provides various resources to assist with implementation and offer a user-friendly interface for managing tracking code without requiring extensive coding knowledge.
Why Adobe Analytics?
Adobe Analytics is a powerful web analytics tool that provides businesses with valuable insights to make data-driven decisions and improve online performance. It is particularly well-suited for large-scale businesses due to its breadth of capabilities, depth of insights, and ability to customize and integrate with other platforms. Adobe Analytics also enables analytics democratization by making it easy for users across the organization to access and analyze their data, and to create custom reports and dashboards tailored to their specific needs.