Adobe Analytics is a unique opportunity to gain insights into your customers’ needs and desires. This solution allows you to find prospective clients faster and to dramatically improve the effectiveness of your site.
Adobe Analytics – part of the Adobe Analytics Cloud – facilitates the work of marketers, enabling them to improve all the web site’s important marketing indicators. Analytics also comes with a powerful set of tools, including Reports & Analytics, Analysis Workspace, Report Builder, and Ad Hoc Analysis.
Axamit is a certified Adobe Solution Partner in North America and EMEA with an experienced team that has been working on the platform since 2010.
KEY BENEFITS OF ADOBE ANALYTICS
Adobe Analytics is the market-leading solution that collects data based on user preferences. It increases the effectiveness of marketing campaigns and improves return on investment. In addition, it is helpful for locating the best sources of targeted traffic and for optimizing overall marketing activity.
Unparalleled custom reporting
Adobe Analytics allows you to record all the actions performed on your site and then create reports using Excel formatting tools specially set up to meet your unique requirements.
The panels show detailed user information – every step your visitors take, what they buy, their profiles and more.
Out-of-the box reporting
Use a set of ready-made reports on customer behavior and preferences.
Easily customize your analytics interface – choose what to show, what to consider, and what to hide from the panel. This feature significantly reduces the time it takes to analyze large amounts of data.
Adobe analytics provides a vast amount of indicators for detailed analysis that will enable you to build successful marketing campaigns in the future.
Real-time analysis of your visitors’ online behavior allows you to make timely, cost-effective adjustments to your marketing campaign.
Address IT Challenges
Collecting Data Isn’t Enough. It’s Time to Gain Access to Insights You collect tons of data from different communication channels but have limited ways to access, communicate, and act on insights.
Your IT team is slow to respond to the numerous ad hoc requests, which frustrates your marketing and sales and prevents them from responding timely to changes in customer expectations.
Adobe Analytics makes insights accessible. With a powerful self-service tool, anyone in the company can detect gaps in customer experience and fix them right away.
You decide what insights you’d like to get. Our engineers ensure your Adobe Analytics data is accurate and complete.
Adobe Analytics Services
Gain Confidence in Data and Speed Up Time To Insight Visualize digital customer journey in full context with no reporting or analysis limitations.
We aim to help you implement analytics that supports your business goals and advanced use cases. We use Adobe Launch to set rules that capture and send data to Adobe Analytics collection servers to achieve this. We also create custom data collection logic and rules that consider all possible factors impacting data accuracy. In situations where you require capabilities beyond Adobe Launch, our experienced front-end developers step in to write code to track and collect data for custom events and conditions. With our support, you can effectively leverage your data to achieve your desired outcomes.
Our experts thoroughly review your data collection processes and report any issues that may compromise data integrity. From there, we take action by either fixing your current Adobe Launch property or migrating you to a new one with up-to-date data collection rules. Our ultimate goal is to provide your company with an accurate and holistic view of your customer journey data. This means that we help you get a mature analytics system where all required activities are tracked and you can easily slice and dice data in reports by any dimension, without encountering the frustrating ‘unspecified’ values.
Our team is here to help you build a privacy-compliant analytics system that enables the responsible collection and use of customer data. We work closely with your compliance officers to understand your unique data privacy requirements and create a tailored solution that meets your needs. With our services, you can be confident that your analytics system is fully compliant with all relevant regulations and policies and enables you to provide customers with the privacy and security they expect while delivering personalized experiences that drive business growth.
We help you efficiently collect, combine, transform, sort, and manipulate data. We achieve this by maximizing the interoperability of Adobe Analytics with other systems, breaking down data silos. We understand that analyzing the performance of large product catalogs with an increasing number of SKUs is a challenge. That’s why we help you get the most valuable data with the least number of requests while staying within your ‘unique values’ and ‘custom events’ limits, optimizing your expenses. We also ensure that you make the best use of your available requests and avoid paying twice for the same piece of data.
Core or Advanced Analytics
Upgrade Adobe Analytics With Customer Journey Analytics Add-on Tap into CJA to analyze data for large sites, connect your online and offline data, or compare reports across countries.
Adobe Analytics Analyse omnichannel digital customer journeys.
Customer Journey Analytics Go beyond digital and embrace offline data.
Adobe Analytics Features
Next-Gen Data Technology With Limitless Capabilities Be ready for whatever is next, including new privacy standards, technology integrations, and a cookie-less future.
Adobe Analytics is not easy to use and requires training because it has the widest set of components and features. It also requires code within your website or app to send data to servers. Also, it is possible to use pre-built integrations with popular web content management systems (CMSs) and e-commerce platforms to minimize the need for custom coding.
Aside from reports, Adobe Analytics provides visualizations and analysis of customer data that enables real-time insights. Thus, Adobe Analytics is a powerful tool that combines a few innovative features within one platform.
Adobe Analytics relies on a tracking code that is placed on the website or app being analyzed. By sending a lighthouse-type query (generating a transparent picture with metrics values) from the product to the collection server, where the metrics are stored in a multidimensional data array. A specific library is responsible for generating such a query. The client obtains specific conclusions from the graphs and reports, which are pre-developed by an experienced developer inside the administration panel.
Adobe Analytics doesn’t perform any sampling. Adobe Analytics gathers and processes all available information including real-time data. AA does use a data processing pipeline that aggregates and summarizes the raw data before it is made available for reporting and analysis.