Adobe Analytics

Q: What is Adobe Analytics used for?

It is used to collect information about user actions on a website to build detailed reports that can help businesses understand the product's success, reasons for conversion, etc.

Q: Does Adobe Analytics require coding?

Adobe Analytics is not easy to use and requires training because it has the widest set of components and features. It also requires code within your website or app to send data to servers. Also, it is possible to use pre-built integrations with popular web content management systems (CMSs) and e-commerce platforms to minimize the need for custom coding.

Q: Is Adobe Analytics a reporting tool?

Aside from reports, Adobe Analytics provides visualizations and analysis of customer data that enables real-time insights. Thus, Adobe Analytics is a powerful tool that combines a few innovative features within one platform.

Q: How does Adobe Analytics collect data?

Adobe Analytics relies on a tracking code that is placed on the website or app being analyzed. By sending a lighthouse-type query (generating a transparent picture with metrics values) from the product to the collection server, where the metrics are stored in a multidimensional data array. A specific library is responsible for generating such a query. The client obtains specific conclusions from the graphs and reports, which are pre-developed by an experienced developer inside the administration panel.

Q: Does Adobe Analytics sample data?

Adobe Analytics doesn’t perform any sampling. Adobe Analytics gathers and processes all available information including real-time data. AA does use a data processing pipeline that aggregates and summarizes the raw data before it is made available for reporting and analysis.

WHAT IS ADOBE ANALYTICS?

Adobe Analytics is a unique opportunity to gain insights into your customers’ needs and desires. This solution allows you to find prospective clients faster and to dramatically improve the effectiveness of your site.

Adobe Analytics – part of the Adobe Analytics Cloud – facilitates the work of marketers, enabling them to improve all the web site’s important marketing indicators. Analytics also comes with a powerful set of tools, including Reports & Analytics, Analysis Workspace, Report Builder, and Ad Hoc Analysis.

Adobe Solution Partner with certified experts

As an Adobe partner, Axamit has developed and implemented a number of customized digital marketing solutions that are based in the Adobe Experience Cloud: Adobe Experience Manager, Adobe Analytics, Adobe Target and Adobe Campaign.

Axamit is a certified Adobe Solution Partner in North America and EMEA with an experienced team that has been working on the platform since 2010.

KEY BENEFITS OF ADOBE ANALYTICS

Adobe Analytics is the market-leading solution that collects data based on user preferences. It increases the effectiveness of marketing campaigns and improves return on investment. In addition, it is helpful for locating the best sources of targeted traffic and for optimizing overall marketing activity.

Unparalleled custom reporting

Adobe Analytics allows you to record all the actions performed on your site and then create reports using Excel formatting tools specially set up to meet your unique requirements.

Interactive dashboards

The panels show detailed user information – every step your visitors take, what they buy, their profiles and more.

Out-of-the box reporting

Use a set of ready-made reports on customer behavior and preferences.

Easy-to-use interface

Easily customize your analytics interface – choose what to show, what to consider, and what to hide from the panel. This feature significantly reduces the time it takes to analyze large amounts of data.

Long-tail analytics

Adobe analytics provides a vast amount of indicators for detailed analysis that will enable you to build successful marketing campaigns in the future.

Real-time insights

Real-time analysis of your visitors’ online behavior allows you to make timely, cost-effective adjustments to your marketing campaign.

What is Adobe Analytics used for?

Does Adobe Analytics require coding?

Is Adobe Analytics a reporting tool?

How does Adobe Analytics collect data?

Does Adobe Analytics sample data?